top of page

Your Profit & Loss Looks Great… But Have You Checked Your Balance Sheet?

  • Writer: Anora Weste
    Anora Weste
  • Jul 16
  • 2 min read

Let’s talk about a financial report that doesn’t get nearly enough love: the balance sheet.


Now before your eyes glaze over, hear me out. I know the profit and loss (P&L) statement is the one everyone’s drawn to. It’s the one that tells you what came in, what went out, and what’s left over. It’s the headline. The one that makes you feel like you’ve got a handle on things.


But the balance sheet? That’s where the real story lives.


ree

Your P&L tells you what happened.


Your balance sheet tells you what’s still hanging over you.


Here’s what I mean.


You can have a P&L that says you made $10,000 profit last month—but if your balance sheet shows you owe $7,000 in sales tax, have a $5,000 credit card balance, and are waiting on $3,000 in overdue client invoices... that “profit” looks a little different now, doesn’t it?


The balance sheet tracks what you own, what you owe, and what’s left if you cashed out today. It shows:


  • Loans you’re still paying off


  • Credit cards that are creeping up month by month


  • Sales tax you’ve collected but haven’t remitted


  • Clients who haven’t paid you—sometimes in months


  • Equipment or assets you’ve invested in


  • Owner's equity (a.k.a. your stake in the business)



This isn’t just technical accounting fluff. This is stuff that affects your cash flow, your ability to grow, and your peace of mind.


The problem is, most small business owners never look at the balance sheet.


And to be fair? That’s often because no one has explained what it actually does. Or their bookkeeping setup is so basic (or messy) that the balance sheet is just a placeholder—something their accountant deals with once a year.


But that’s not enough. Not if you’re trying to build something sustainable. Not if you want to make decisions with real clarity.


If you’re running a business, you deserve more than just tidy reports that “look fine.”


You deserve numbers that help you make smart choices. That flag issues before they become emergencies. That give you a real-time view of your financial health.


That’s what I aim to build for every client at WMS. Not just a pretty P&L—but a complete system that keeps your balance sheet, your cash flow, and your strategy aligned.


Because it’s not just about tracking what happened.

It’s about understanding what’s still coming, and planning for it.


---


Bottom line? Don’t skip the balance sheet.


If you’re not sure what yours is telling you—or if it’s even accurate—reach out. This is literally what I do, and I’m always happy to help business owners actually understand their numbers.


📌 And hey—if you just realized you haven’t looked at your balance sheet since you registered your business… you’re not alone.


But let’s fix that.



Let’s make sure your numbers are working for you—not just sitting pretty in a report somewhere.


 
 
 

Comments


bottom of page